Privacy Policy

1. Introduction & Scope

Pigasys Marketing LLC ("Company," "we," "us," or "our") is a California-based digital marketing agency committed to protecting the privacy and security of the personal information entrusted to us by our clients, website visitors, and other individuals who interact with our business.

This Privacy Policy describes our practices regarding the collection, use, disclosure, and protection of personal information when you:

• Visit our website at https://pigasysmarketing.com or any related subdomains
• Engage our digital marketing services, including but not limited to Facebook Ads, Google Ads, SEO, web design, and email marketing
• Communicate with us via email, phone, contact forms, or other channels
• Subscribe to our newsletters, download resources, or request consultations
• Interact with our advertising campaigns or marketing materials
• Apply for employment or contractor positions with our company

This Privacy Policy applies to all personal information collected by Pigasys Marketing LLC, regardless of the method of collection. By accessing our website or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

2. Definitions

For purposes of this Privacy Policy, the following terms shall have the meanings set forth below:

Term	Definition
"Personal Information"	Information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. This includes, but is not limited to, names, addresses, email addresses, phone numbers, IP addresses, browsing history, and other data as defined under the CCPA/CPRA.
"Sensitive Personal Information"	As defined under the CPRA, this includes Social Security numbers, driver's license numbers, financial account information, precise geolocation, racial or ethnic origin, religious beliefs, union membership, contents of communications, genetic data, biometric information, health information, and information concerning sex life or sexual orientation.
"Consumer"	A California resident, as defined by Section 17014 of Title 18 of the California Code of Regulations.
"Business Purpose"	The use of personal information for operational purposes, including auditing, security, debugging, service provision, internal research, and activities to maintain quality and safety.
"Service Provider"	A legal entity that processes personal information on behalf of the business pursuant to a written contract that prohibits the entity from retaining, using, or disclosing the personal information for any purpose other than the specific purpose of performing services.
"Third Party"	A person or entity that is not the business, a service provider, or a contractor.
"Sale"	Selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating personal information for monetary or other valuable consideration.
"Share" / "Sharing"	Sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating personal information for cross-context behavioral advertising purposes.

3. Information We Collect

We collect various categories of personal information depending on how you interact with us. The following chart details the categories of personal information we may collect:

3.1 Information You Provide Directly

Category	Examples	Purpose
Identifiers	Name, email address, phone number, mailing address, social media handles	Contact you, provide services, respond to inquiries
Business Information	Company name, job title, industry, website URL, business goals, current marketing challenges	Understand your needs, customize marketing strategies
Commercial Information	Products/services purchased, advertising spend history, campaign preferences	Process transactions, provide tailored recommendations
Financial Information	Credit card numbers, bank account information, billing address (processed via secure payment processors)	Process payments for services
Professional Information	Resume, work history, professional certifications, portfolio (for job applicants)	Evaluate employment applications
Communication Content	Emails, chat messages, phone call recordings (with consent), feedback and reviews	Respond to inquiries, improve services, quality assurance

3.2 Information Collected Automatically

Category	Examples	Collection Method
Device Information	Device type, operating system, browser type and version, screen resolution, device identifiers	Cookies, analytics tools
Usage Data	Pages visited, time spent on pages, click patterns, navigation paths, referring URLs, exit pages	Web analytics, server logs
Location Data	General geographic location (city/state level derived from IP address), time zone	IP geolocation
Network Information	IP address, internet service provider, connection type	Server logs
Interaction Data	Ad impressions, ad clicks, email opens, link clicks, form submissions	Marketing platforms, email tracking

3.3 Information from Third-Party Sources

We may receive personal information about you from third-party sources, including:

• Advertising Platforms: Facebook/Meta, Google Ads, LinkedIn, and other advertising networks may provide aggregated or individual-level data about campaign performance and audience interactions
• Analytics Providers: Google Analytics, Microsoft Clarity, and similar services that provide website usage insights
• Business Partners: Referral partners, co-marketing partners, and affiliate networks
• Public Sources: Publicly available business information, social media profiles, and public records
• Client-Provided Data: Information our clients share about their customers for marketing campaign execution

4. Sources of Personal Information

We collect personal information from the following sources:

5. How We Use Your Information

We use the personal information we collect for the following business and commercial purposes:

5.1 Service Delivery

• Providing digital marketing services, including campaign creation, management, and optimization
• Creating and managing advertising accounts on platforms such as Facebook, Google, LinkedIn, and others
• Developing and implementing SEO strategies, web design projects, and email marketing campaigns
• Analyzing campaign performance and providing reports to clients
• Processing payments and managing billing relationships

5.2 Communication

• Responding to inquiries, questions, and requests for information
• Sending service-related communications, including confirmations, updates, and alerts
• Providing customer support and technical assistance
• Sending marketing communications (with your consent where required)
• Conducting surveys and gathering feedback

5.3 Business Operations

• Maintaining and improving our website, services, and internal operations
• Analyzing trends, usage patterns, and user behavior to enhance user experience
• Conducting research and development to improve our services
• Managing business relationships and contractual obligations
• Maintaining records for accounting, tax, and legal compliance purposes

5.4 Legal and Security

• Detecting, preventing, and responding to fraud, security incidents, and illegal activities
• Protecting the rights, property, and safety of our company, clients, and others
• Complying with applicable laws, regulations, and legal processes
• Enforcing our terms of service, contracts, and other agreements
• Defending against legal claims and disputes

5.5 Marketing and Advertising

• Personalizing content and advertising based on your interests and preferences
• Measuring the effectiveness of our marketing efforts
• Retargeting and remarketing to visitors who have shown interest in our services
• Building lookalike and similar audiences for advertising purposes

6. Information Sharing & Disclosure

We may share your personal information with the following categories of recipients:

6.1 Service Providers

We engage trusted third-party service providers who perform services on our behalf, including:

• Payment Processors: Stripe, PayPal, and other payment service providers for secure transaction processing
• Cloud Storage Providers: Amazon Web Services, Google Cloud, and similar platforms for data storage and hosting
• Email Service Providers: For sending transactional and marketing emails
• Customer Relationship Management (CRM) Systems: For managing client relationships and communications
• Analytics Providers: For website and campaign performance analysis
• Professional Advisors: Attorneys, accountants, and consultants as needed

6.2 Advertising and Marketing Partners

When executing marketing campaigns on behalf of our clients, we may share data with:

• Meta Platforms (Facebook/Instagram): For campaign targeting, measurement, and optimization
• Google: For Google Ads, Analytics, and related advertising services
• LinkedIn: For B2B advertising and professional targeting
• Other Advertising Networks: As needed for specific campaign requirements

6.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity. We will notify you of any such change and your choices regarding your information.

6.4 Legal Requirements

We may disclose personal information when required to:

• Comply with applicable laws, regulations, legal processes, or governmental requests
• Enforce our terms of service and other agreements
• Protect the rights, privacy, safety, or property of Pigasys Marketing, our clients, or others
• Detect, prevent, or address fraud, security, or technical issues

6.5 With Your Consent

We may share your personal information with third parties when you have given us explicit consent to do so.

7. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to collect information about your interactions with our website and services.

7.1 Types of Cookies We Use

Cookie Type	Purpose	Duration
Essential Cookies	Required for basic website functionality, security, and fraud prevention. Cannot be disabled.	Session to 1 year
Performance Cookies	Help us understand how visitors interact with our website by collecting anonymous information about page views, load times, and errors.	Up to 2 years
Functional Cookies	Remember your preferences and settings, such as language and region, to provide a personalized experience.	Up to 1 year
Advertising Cookies	Used to deliver relevant advertisements and track the effectiveness of marketing campaigns across platforms.	Up to 2 years

7.2 Other Tracking Technologies

• Pixels/Web Beacons: Small graphic images embedded in web pages and emails that allow us to track engagement and conversions
• Local Storage: Browser storage that allows us to store data locally on your device
• JavaScript Tags: Code snippets that collect data about your interactions with our website
• Session Replay Tools: Technologies that record user sessions to understand how visitors navigate our site (with appropriate anonymization)

7.3 Managing Cookies

You can control cookies through your browser settings:

• Chrome: Settings → Privacy and Security → Cookies and other site data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Privacy, search, and services → Cookies

8. Third-Party Services

Our website and services integrate with various third-party services. Each of these services has its own privacy policy governing how they collect and use your information:

8.1 Analytics Services

• Google Analytics: We use Google Analytics to analyze website traffic and user behavior. Google Privacy Policy
• Microsoft Clarity: We may use Microsoft Clarity for heatmaps and session recordings. Microsoft Privacy Statement

8.2 Advertising Platforms

• Meta (Facebook/Instagram): We use Meta Pixel for conversion tracking and audience building. Meta Privacy Policy
• Google Ads: We use Google Ads conversion tracking and remarketing. Google Privacy Policy
• LinkedIn: We may use LinkedIn Insight Tag for B2B advertising. LinkedIn Privacy Policy

8.3 Communication Tools

• Email Service Providers: For sending marketing and transactional emails
• Live Chat Services: For real-time customer support
• Calendaring Tools: For scheduling consultations and meetings

We encourage you to review the privacy policies of these third-party services to understand how they handle your information.

9. Advertising & Marketing Practices

As a digital marketing agency, we engage in various advertising and marketing activities on behalf of ourselves and our clients.

9.1 Interest-Based Advertising

We may use information about your visits to our website and other websites to serve you targeted advertisements. This is also known as "interest-based advertising" or "cross-context behavioral advertising." You have the right to opt out of this type of advertising.

9.2 Retargeting

If you visit our website, we may use retargeting technologies to show you relevant advertisements when you visit other websites or social media platforms. These ads are designed to remind you of our services and encourage you to return to our website.

9.3 Client Campaign Data

When executing marketing campaigns on behalf of our clients, we process data in accordance with our clients' instructions and applicable data processing agreements. The specific data practices for client campaigns are governed by the respective client's privacy policy.

9.4 Email Marketing

We comply with the CAN-SPAM Act and California Business and Professions Code Section 17529.5 regarding commercial email communications:

• We only send marketing emails with your consent or based on an existing business relationship
• All marketing emails include a clear unsubscribe mechanism
• We honor unsubscribe requests within 10 business days
• Our emails include accurate sender information and subject lines

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

10.1 Retention Periods

Data Category	Retention Period	Reason
Client Account Data	Duration of relationship + 7 years	Legal compliance, tax records
Contract and Transaction Records	7 years after termination	Statute of limitations, regulatory requirements
Marketing Communications	Until opt-out + 3 years	CAN-SPAM compliance records
Website Analytics	26 months (Google Analytics default)	Performance analysis
Contact Form Submissions	3 years	Follow-up, business development
Job Applications	4 years	Employment law compliance
Cookie Consent Records	5 years	Compliance documentation

10.2 Data Deletion

When personal information is no longer needed for its original purpose or upon your valid deletion request, we will securely delete or anonymize the data. Some information may be retained in backup systems for a limited period or as required by law.

11. Data Security

We implement comprehensive technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

11.1 Security Measures

• Encryption: Data transmitted to and from our website is encrypted using TLS/SSL protocols. Sensitive data at rest is encrypted using industry-standard encryption algorithms.
• Access Controls: Access to personal information is restricted to authorized personnel on a need-to-know basis. We use multi-factor authentication for sensitive systems.
• Network Security: We employ firewalls, intrusion detection systems, and regular security monitoring to protect our infrastructure.
• Vendor Security: We require our service providers to maintain appropriate security measures and conduct regular security assessments.
• Employee Training: Our team receives regular training on data protection and security best practices.
• Incident Response: We maintain an incident response plan to address potential data breaches promptly and effectively.

12. Your Privacy Rights

We respect your rights regarding your personal information. Depending on your location and applicable law, you may have the following rights:

12.1 How to Exercise Your Rights

To exercise any of these rights, you may:

• Email us at: privacy@pigasysmarketing.com
• Call us at: (888) 884-1120
• Submit a request through our website contact form
• Mail a written request to our address listed below

12.2 Verification Process

To protect your privacy, we will verify your identity before processing your request. Verification may include:

• Matching information you provide with information we have on file
• Asking you to confirm specific data points
• Requesting a signed declaration under penalty of perjury

12.3 Authorized Agents

You may designate an authorized agent to submit a request on your behalf. The agent must provide proof of authorization (such as a power of attorney or written authorization signed by you), and we may verify your identity directly.

12.4 Response Timing

We will respond to verifiable requests within 45 days. If we need additional time (up to 90 days total), we will notify you of the reason and extension period.

13. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

13.1 Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information:

• Category A - Identifiers: Name, email, phone, address, IP address
• Category B - Customer Records: Name, signature, address, phone, payment information
• Category D - Commercial Information: Products/services purchased, purchasing history
• Category F - Internet Activity: Browsing history, search history, interaction with websites
• Category G - Geolocation: General location derived from IP address
• Category K - Inferences: Preferences, characteristics, behaviors derived from collected information

13.2 Business Purposes for Collection

We collect personal information for the following business purposes:

• Providing digital marketing services
• Processing transactions and payments
• Marketing and advertising
• Website analytics and improvement
• Security and fraud prevention
• Legal compliance

13.3 Sale and Sharing Disclosure

In the preceding 12 months:

• Sale of Personal Information: We have not sold personal information for monetary consideration.
• Sharing for Cross-Context Behavioral Advertising: We may share identifiers and internet activity information with advertising partners for targeted advertising purposes. This constitutes "sharing" under the CPRA.

13.4 Financial Incentives

We do not offer financial incentives or price differences in exchange for the retention or sale of personal information.

13.5 Shine the Light (California Civil Code § 1798.83)

California residents may request information about the disclosure of personal information to third parties for direct marketing purposes. To make such a request, contact us at the information provided below.

14. Other State Privacy Rights

Residents of certain other states have privacy rights under their respective state laws:

14.1 Virginia (VCDPA)

Virginia residents have rights to access, correct, delete, obtain a copy of, and opt out of targeted advertising, sale, and profiling. You may appeal our decision regarding your request.

14.2 Colorado (CPA)

Colorado residents have similar rights including access, correction, deletion, portability, and opt-out rights for targeted advertising and sale of personal data.

14.3 Connecticut (CTDPA)

Connecticut residents have rights to access, correct, delete, obtain a copy of, and opt out of targeted advertising, sale, and profiling.

14.4 Utah (UCPA)

Utah residents have rights to access, delete, and obtain a copy of personal data, and may opt out of targeted advertising and sale of personal data.

14.5 Other States

As additional states enact privacy legislation, we will update this policy to reflect applicable rights. Contact us if you believe you have privacy rights under your state's laws.

15. "Do Not Sell/Share My Personal Information"

Under the CCPA/CPRA and similar state laws, you have the right to opt out of the "sale" or "sharing" of your personal information.

15.1 What This Means

• Sale: We do not sell your personal information for monetary consideration.
• Sharing: We may share certain data (such as cookie identifiers and browsing activity) with advertising partners for cross-context behavioral advertising. You have the right to opt out of this sharing.

15.2 How to Opt Out

To opt out of the sharing of your personal information for targeted advertising:

• Email us at privacy@pigasysmarketing.com with "Do Not Sell or Share" in the subject line
• Call us at (888) 884-1120
• Use the Global Privacy Control (GPC) signal in your browser
• Adjust your cookie preferences through our cookie banner (when displayed)

15.3 Global Privacy Control

We honor the Global Privacy Control (GPC) browser signal. When we detect a GPC signal, we will treat it as a valid opt-out request for the sale and sharing of personal information associated with that browser.

16. Opt-Out Mechanisms

You have various options to control how we use your information:

16.1 Marketing Communications

• Email: Click the "unsubscribe" link at the bottom of any marketing email
• Phone: Request removal from calling lists by contacting us directly
• Text Messages: Reply "STOP" to opt out of text message marketing

16.2 Targeted Advertising

• Browser Settings: Disable third-party cookies in your browser
• Platform Settings: Adjust ad preferences on Facebook, Google, LinkedIn, and other platforms
• Industry Tools: Visit DAA Opt-Out or NAI Opt-Out
• Mobile Devices: Use your device's "Limit Ad Tracking" or "Opt out of personalized ads" settings

16.3 Do Not Track

Some browsers offer a "Do Not Track" (DNT) feature. There is currently no uniform standard for responding to DNT signals. However, we honor the Global Privacy Control (GPC) signal as a valid opt-out request.

17. Children's Privacy

Our services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children under 18 years of age.

For users between 13 and 18 years of age, we recommend that a parent or guardian review this Privacy Policy with them before they provide any personal information.

18. International Data Transfers

Pigasys Marketing LLC is based in the United States, and our services are primarily directed to users in the United States, particularly California and the Simi Valley/Ventura County area.

If you access our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those of your country.

By using our services, you consent to the transfer of your information to the United States and the use and disclosure of your information in accordance with this Privacy Policy.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.

19.1 Notification of Changes

• Material Changes: For significant changes that affect how we use your personal information, we will provide prominent notice (such as email notification or website banner) prior to the change becoming effective.
• Minor Changes: For minor updates, we will update the "Last Updated" date at the top of this policy.

19.2 Review Recommendation

We encourage you to review this Privacy Policy periodically to stay informed about our data practices. Your continued use of our services after any changes indicates your acceptance of the updated policy.

20. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

20.1 Response Time

We strive to respond to all privacy-related inquiries within 10 business days. For formal CCPA/CPRA requests, we will respond within the timeframes required by law (45 days, with a possible 45-day extension).

20.2 Complaints

If you are not satisfied with our response to your privacy concern, you may have the right to lodge a complaint with the California Attorney General or the relevant data protection authority in your jurisdiction.